Clarklift UK, the
UK distributor for the popular Clark forklift, approached New
Media Designs with a view to designing a CD-ROM to accompany
a feature article in the popular SDH magazine.
The aim of the
project was to produce a product that would create a strong visual
impact on the user, whilst promoting the Clarklift UK Brand. As
an additional request Clarklift UK also specified that it must be
easy to update the content as this may vary over the period of the
As part of the
project New Media Designs produced a number of visually appealing
designs incorporating video, audio and textual content.
When discussing the
issue of updating content the ideal solution seemed to be the separation
of content from design and therefore to incorporate this we used a combination
of XML and Macromedia Flash.
CD was successfully launched nationwide with the accompanying article
and resulting in a substantial amount of sales revenue for the company
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