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Clarklift UK CD-ROM Project

Overview

Clarklift UK, the UK distributor for the popular Clark forklift, approached New Media Designs with a view to designing a CD-ROM to accompany a feature article in the popular SDH magazine.

The aim of the project was to produce a product that would create a strong visual impact on the user, whilst promoting the Clarklift UK Brand. As an additional request Clarklift UK also specified that it must be easy to update the content as this may vary over the period of the project.

Solution

As part of the project New Media Designs produced a number of visually appealing designs incorporating video, audio and textual content.

When discussing the issue of updating content the ideal solution seemed to be the separation of content from design and therefore to incorporate this we used a combination of XML and Macromedia Flash.

The resulting CD was successfully launched nationwide with the accompanying article and resulting in a substantial amount of sales revenue for the company (Clarklift UK).

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